This comic perfectly describes how I often felt in my staff position:
I was often thinking like the Academia side of things, but the response to my ideas, from both faculty and staff, was like the Business reaction. I got the Academia reaction from colleagues elsewhere, which helped ease the pain of the Business reaction. Long-time readers might recall stories where I was asked to help with hooking up DSL, sort email folders, or upload documents in response to my reporting on the latest research in teaching with technology. No matter how academic I sounded, what people often saw was the mechanical side of my work. Sigh.